Rochelle began her career as a copywriter in NYC, where she worked with social impact clients like CAA Foundation, Credo Mobile, Gates Foundation, Obama Campaign for America (2008) and Nike Foundation.
Rochelle left NYC with a desire to take design out into communities to develop services, products and systems from the ground-up. Rochelle has worked and lived in South Africa, Thailand and Myanmar. In 2012, Rochelle co-founded a design non-profit called Point B Design + Training and helped establish a Center for Social Innovation at Mawlamyine University in Myanmar. Today, PointB continues to thrive — teaching and working on design projects alongside local communities. Rochelle has worked on large scale service and systems design projects with UNICEF, UNHCR, British Council, USAID, International Rescue Committee and Facebook.
Rochelle is an adjunct professor in the Interaction Design Masters Program at California College of the Arts. She has also published several children’s books and educational curriculum.